Colors and your Logo
When is yellow not yellow? When it is gold of course. One of the most difficult things to communicate via email or phone is a color. That is because we all use a different frame of reference and language for colors. At JL we use fabrics and threads and inks based on a palette of popular athletic colors plus a number of non-traditional colors that have been added over the years. In order for us to reproduce your logo in your colors using our palette, we need as much information from you as you can provide. How you can communicate your color to us (in order of preference)
         
Send physical sample of existing logo in any format (printed, torn from existing garment, existing garment)

         
Tell us to match the fabric color of the garment (for example when the garment is made of navy, gold and white and the logo uses the same colors)

         
When describing colors, do not use generic names like green, rather say kelly green or forest green?

         
Give us Pantone value for your color

         
Emailed color image (works for basic colors, see section on "What you See is Not What You Get") Pantone Color Wheel


         
The Pantone Matching System The Pantone Matching System ® is a solid color communication system based on the visual matching of individual, pre-mixed colors. If you have access to one of these books, or have used a vendor to print your logo, you can give us the PMS value of your colors. Keep in mind that this system is based on inks printed on paper, so at our end we will be matching the PMS values to fibers and threads and silkscreen inks. If there is any uncertainty about the match we will send you a sew-out.

         
Why What You See is Not What You Get A common acronym in computer graphics is WYSIWYG. It stands for "What you see is what you get." Unfortunately, a common problem in reproducing color graphics is that what you see on the screen is not what you get when you print. Several effects come together to cause this problem.

         
Monitors and output devices have limitations. Each device has a range of colors it can reproduce, called its color gamut. These vary with the type and model. The printer, ink & paper quality & the printer's condition also affect the results.

         
Equipment can easily become miscalibrated and require very expensive, specialized accessories to keep them standardized to a predictable performance Color Displays

         
Even if you send us a scanned image via email, your monitor will show the color differently than our monitor. We do not trust monitor colors, so you must use a different reference when describing your color needs. All monitors have limitations that you should know about before you begin.

         
Most color computer monitors work on the same principle as a television. The screen is composed of phosphor dots that are illuminated from behind. On a color monitor, red, green and blue dots are distributed evenly. These dots are illuminated to different brightnesses to mix the different colors you see on the screen. If you look very closely, you can see these individual dots. Buttons to Color Palette (within the wizard).

Last updated: 17-02-2016
Author: Mihai

 
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